BELSTAFF AND IMATTA LAUNCH OPTICAL COLLECTION

Belstaff and Imatta launch the first optical collection, revealed from today at SILMO Paris, The Optical Fair. This follows the announcement of the exclusive licensing agreement, with the principal sunglasses collection launched earlier this year.

The partnership with Imatta, a leader in manufacturing and distribution of luxury eyewear, will last 10 years. This is the first time modern British heritage brand Belstaff has launched opticals, expanding their already successful accessory offering. The first collection takes inspiration from the brand’s codes, balancing tradition and innovation in full respect of the DNA of Belstaff. The optical collection will be carried around the world in Belstaff stores, online, select department stores, fashion and travel retail locations, as well as independent optical boutiques.

The offering consists of 21 different frames for all face shapes, in up to 6 colours. All frames are handmade in Japan, using only the finest premium materials such as Beta Titanium and Takiron Japanese acetate with laser engraved colour enamel.  The colour offerings ensure the range stands out with multiple options for all frames including: ‘Tokyo Tortoiseshell’, ‘Walnut’, ‘Crystal Beige’, ‘Amber’, ‘Soft Green’ and ‘Blue Camouflage’ amongst other more classic colour offerings. Prices from £275/ €315/ $340

Imatta will present the full offering at SILMO, Paris from 6th - 9th October including an updated range of sunglasses styles, which will launch in 2018.

“We have achieved great success in establishing ourselves as a company known for our product quality and selective distribution in the optical and sunglass marketplace. Belstaff is a global lifestyle brand, committed to design and quality, which fits perfectly within our portfolio of brands” said Joshua Matta, CEO of Imatta.

“Through our partnership with Imatta, we offer a compelling eyewear collection, now including opticals, to our customers to develop and strengthen our position as a modern British heritage brand. The partnership has been a great success so far and we look forward to continuing this,” said Gavin Haig, CEO of Belstaff.


ABOUT BELSTAFF

Belstaff is a modern British heritage brand steeped in the spirit of adventure, protecting independent spirits
to venture free. In Belstaff, the fearless explorer and the stylish alike will discover clothing for a contemporary lifestyle influenced by Belstaff’s rich 94 year history, yet firmly rooted in the present and forever forward-looking.

Belstaff is headquartered in London and showrooms reside there and in New York, Milan and Munich. Belstaff is currently sold through its flagship on New Bond Street, and seventeen stores in Europe, the United States and Asia, through select wholesale distribution worldwide and on www.belstaff.com

ABOUT IMATTA

Imatta is an Australian eyewear company based in Melbourne. Founded by Optician/Designer Joshua Matta, Imatta engages in the design, manufacture and distribution of optical and sun collections. As a qualified Optician with twenty-two years experience, their eyewear is crafted by hand in the artisanal eyewear workshops of Japan, Italy and France. Only the finest materials, including celluloid acetate, titanium, 18k gold and gold plating are used in each creation.

Imatta distributes brand specific, trend driven and design-focused categories in optical and sun collections, to private label retail brands. www.imatta.com.au

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For more information please contact:

Imatta: emma@imatta.com.au  +61 434 771456; Belstaff: Holly.Robinson@belstaff.com +44 203 2052946

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