Belstaff’s Spring/Summer 17 Men’s collection is inspired by Bruce Brown’s seminal 1971 motorcycle film, On Any Sunday, starring Steve McQueen. Like the film, the collection celebrates the carefree attitude of the guys and girls from on and off the bike tracks. Referencing the sun-bleached palette of the film, key design references and colours are also taken from Belstaff archive pieces of the same era. Reinforcing and innovating true Belstaff outerwear and leather icons, the Trialmaster, Roadmaster, and café racer are all reinterpreted here.
Colour plays a big role this season, given that in the late 60s motorcycle apparel brands began to experiment with new leather dyes and patterns. This in turn allowed riders to better customise their racing leathers to create recognisable personas on the track and this concept has been replicated in the collection.
“This season we were really taken by the 1971 documentary On Any Sunday which starred and was funded by Steve McQueen, himself a motorcycle fanatic. That period was also a defining time for Belstaff because leather manufacturers on both sides of the Atlantic were really embracing this idea of personalising leatherwear and so began an era of strong colour direction which we've really tapped into for summer,” explains Frederik Dyhr, Belstaff VP Men’s Design.
Belstaff has also included five looks from the Women’s Spring 17 (pre) collection, which takes the same early 70s carefree biker inspiration shown in the film, and features hand-waxed suede, technical outerwear fabrics, lightweight denim and luxurious leathers all rich with subtle racing motifs.
Gavin Haig, Belstaff CEO said: “Throughout its 90 year plus history Belstaff has always been a brand for both men and women, from its earliest female adopters, the pioneering aviatrixes Amelia Earhart and Amy Johnson - who wore the brand alongside T.E Lawrence in the 20s and 30s - via Gracie Fields in the 40s, to more recent ambassadors Kate Moss and Liv Tyler. We have always shown men’s and womenswear together in our campaigns and have been working towards showing them together in our presentations. This season felt like the right time to start.”
Belstaff has once again chosen a very British location for the collection’s presentation: the Queen Elizabeth II Centre opposite Westminster Abbey. The event extraordinarily coincides with another legendary nonagenarian’s event: HRH Queen Elizabeth II’s 90th birthday luncheon being held a stone’s throw away along The Mall.
Twelve-time Trial World Champion Dougie Lampkin MBE will be performing one of his famous two-wheel routines (bike stunts) between the QEII and Westminster Abbey for the duration of the presentation for the thrill of Belstaff’s guests and the public alike. His late father Martin and uncles Arthur and Alan (aka Sid) - all previous champions and icons of the biking fraternity - wore Belstaff before him and he is proud to continue the tradition.
Sammy Miller MBE (born 1933) - the eleven time British Trial Champion and racing legend from an even earlier generation - was also in attendance, wearing his vintage 1962 Trialmaster (Belstaff’s original four-pocket wax-cotton jacket launched in 1948 and still a bestseller today). Sammy insisted on wearing Belstaff through his three decades of trials and worked with Belstaff to adapt the Trialmaster to his needs. His connection with Belstaff truly sealed it as the go-to brand for the motorcycling community. Belstaff has commemorated Sammy’s contribution to the brand and the bike world in the recent addition of the Sammy Miller jacket.
Belstaff is a global British luxury lifestyle brand steeped in its heritage and spirit of adventure. In Belstaff, the fearless explorer and the fashion enthusiast alike will discover an approachable luxury for a modern lifestyle all influenced by Belstaff’s rich history and archives.
Belstaff is headquartered in London and showrooms reside there and in New York, Milan and Munich. Belstaff is currently sold through its flagship on New Bond Street, and twelve stores in Europe, the United States and Asia, through select wholesale distribution worldwide and on www.belstaff.com
BELSTAFF SS17 MENSWEAR
Key Leather Pieces
The belted hand-waxed leather Enduro is inspired by the original Belstaff 1970s colour-block enduro jackets.
The Romero is inspired by the jacket worn by the legendary rider Gene Romero in On Any Sunday. The diamond application in this hand-waxed leather represents the concept of customisation which helped to define the pioneering track riders of the 70s.
The racing undershirt the Castro, takes its name from the flat-track supremo Don Castro. It comes in hand-waxed leather and references the original racing shirts of the late 1960s and early 1970s.
The Mashburn is a black hand-waxed café racer which mixes stars and stripes and takes its name from flat-tracker Keith Mashburn, known for riding in black and yellow.
Red-striped and in hand-waxed leather, the four-pocket Daytona jacket pays tribute to the hard-charging diamond-quilted shoulder jackets Belstaff introduced in the 1970s.
The Lawwill hand-waxed leather race-suit takes its name from the champion rider and star of On Any Sunday, Mert Lawwill.
In keeping with the coloured leather concept, suede racing jackets are also offered in new colours, from a rich tobacco tone to a black burnished finish. The Landrake style also comes in a summery blue tone in a vintage-treated leather.
Hand-waxed cotton has been updated for summer. A new light-wash 4oz Staywax® treatment offers a lived-in feel to a flight jacket with leather collar, a bomber with contrast leather sleeves and ribbed cuffs, and a vintage four-pocket un-belted jacket called the Tyfield. In the 6oz wax there is a new 'British Woodland Camouflage' print. A lightweight 'techno poplin' that feels dry to the touch also provides the ideal summer fabric for an unlined Caban with rubberised trim.
The relaxed and open necklines of this season’s shirting pay tribute to the racing shirts of the 70s. A new shape is the Chaddeerton, a shirt/jacket hybrid in dusty sage perfect for layering during the summer.
In denim, a dusty and sun-bleached attitude infuses Belstaff’s iconic Blackrod and Eastham styles, while jersey, graphics and bi-colouring give t-shirts a seasonal flavour.
Summer knitwear plays off the collection’s key themes with textured knits featuring coloured detailing in seasonal weights.
This season sees Belstaff launch a new and complete accessories line inspired by the concept of adventure travel. Belstaff has linked up with legendary photo agency Magnum Photos on the range. Multiple award-winning Magnum photographer Paolo Pellegrin worked with Frederik Dyhr on the creation of a Magnum X Belstaff camera / kit bag with removable internal sections – which can easily double as a Weekender for those not out in the field.
A Belstaff classic, the Colonial bag (so beloved by Brad Pitt and Will Smith), has been updated for today’s discerning customer with leather trims, new hardware, an added external back section for easy access and a handle for an alternative way to carry besides cross-body/over-shoulder. A backpack (Tufnerll) and a tote (Pinner) complement the above. All four silhouettes are offered in canvas with leather trims or in Belstaff’s proprietary hand-wax leather.
Magnum’s Pellegrin has shot the collection in action out in the field: the campaign will launch this July 2016 when the range lands in store.
Another “see now, buy now” proposition are the sunglasses. Belstaff has collaborated with NativeSons for the second summer running - this year on a smaller squarer unisex aviator, the Ryder. In a limited edition of 100, it comes in two finishes (antique gold or matte black) and will be on sale the day after the presentation (from Monday 13th June: in stores and at Belstaff.com).
Friends of Belstaff, Bremont watches, have loaned four watches for the presentation, all inspired by the two brands’ shared values of adventure and aviation. The U-2 Blue chronometer, the U-2 DLC, the Solo automatic chronometer, and the ALT1-ZT/51 - a new addition to Bremont’s Z series. Belstaff have in turn customised 3 special jackets for the Bremont Horsemen (pilots) in occasion of this weekend’s America’s Cup (35th edition) to which Bremont has been appointed Official Timing Partner.