• Project BLOODHOUND will attempt to achieve the World Land Speed Record of 1,000mph, faster than the speed of sound, covering a mile in 3.6 seconds, inspiring the next generation of scientists and engineers
  • BLOODHOUND SSC has been in development since 2008 and is set to make its first public run at Cornwall Airport Newquay, a key milestone in the projects development. View the live feed on the Belstaff homepage
  • The supersonic car is a combination of a fast jet, F1 car and space ship, powered by a jet engine and a rocket producing more than 135,000 horsepower, six times the power of all Formula 1 cars on the starting grid, weighing 7.5tonnes, with wheels spinning at 10,200rpm, generating a force of 50,000G at the rim
  • Followed in 200 countries, record runs in Hakskeen Pan, South Africa, will have a global audience

Belstaff, the modern British heritage brand, today announces the partnership with The BLOODHOUND Project in celebration of the car, BLOODHOUND SSC, making its first public debut at 200mph at Cornwall Airport, Newquay. This is ahead of a new World Land Speed Record campaign which will see the team aim firstly to break the current record of 763.035mph and then 1,000mph, following developments of the car, which will take place on a specially cleared track at Hakskeen Pan, Northern Cape, South Africa.

Driving BLOODHOUND SSC will be the current Land Speed Record Holder, Andy Green. In October 1997 former Wing Commander Andy Green and the Thrust SSC team broke the sound barrier, averaging 763.035mph to set a world record, which still stands today. Thrust Project Director Richard Noble and Green then went on to form the BLOODHOUND SSC team, pushing the boundaries of computer modelling, material science and engineering technology.  

Belstaff has a 93year history with man and machine with previous connections to land speed racing. On September 25, 1924, Malcolm Campbell set a world land speed record of 146.16 mph (235.22 km/h) at Pendine Sands, Wales, in a 350HP Subeam car, ‘Blue Bird’. The Belstaff brand was born the same year and Campbell became a devotee, selecting Belstaff motorcycle jackets known for their functionally and performance. 2016 also saw Belstaff partner with Triumph Motorcycles on the motorcycle Land Speed Record, working with speed record holder Guy Martin on the legendary salt flats of Bonneville.

To celebrate the partnership Belstaff launches the limited edition Bloodhound jacket. The four pocket jacket style shows the evolution of this Belstaff signature silhouette and is the first iteration of the ‘Origins’ collection, which will launch in 2018. The material is unique to Belstaff with functionally at its core, including bi stretch, water resistant, wind proof, moisture wicking and UV protective properties. This jacket is designed for movement, available in ‘Bloodhound Blue’, with a tilted left chest pocket, reflective details, high stand collar, rubberised hardware, smartphone friendly pocket and concealed orange hood for protection from the elements. A certificate of authenticity signed by Andy Green is given with every purchase. During November the jacket will also be available from the Virgin Atlantic Club House at Heathrow Airport, with delivery to hotels or homes available to clients.

Belstaff has also worked with the BLOODHOUND team and Andy Green to launch a unique pair of sunglasses, designed for use in the African desert during the record attempts. Produced with eyewear licence partner IMATTA and uniquely developed with a double mould injection process, giving the frame their signature BLOODHOUND blue and orange hues. The frame has been constructed using EMS TR90 polyamide making the glasses extremely lightweight and durable.  The  lenses have been cut from next generation technology providing superior visual acuity and impact resistance. All aspects of working in the harsh conditions of the desert were taken into consideration during the design and construction.

Andy Green says of the partnership, “One of the things that BLOODHOUND allows us to do is showcase the very best in British science, technology, innovation and design. We are very fortunate to have Belstaff as a sponsor, who is a leader in their respective field. It means that we know whatever they give us, it is the best we could possibly get.”

Gavin Haig, Belstaff CEO comments, “Innovation in performance and function is deeply rooted in Belstaff’s DNA. Ahead of our new technical collection ‘Origins’ launching we are proud to be partnering with the BLOODHOUND team, who will be stretching the limits of man and machine in their rocket powered world record challenge”.

Belstaff Bloodhound jacket, available from 26th October in Belstaff stores, online, at selected retailers and Virgin Atlantic Club House, Heathrow Airport

£795/ €795/ $950/ ¥124,500

Belstaff X Bloodhound Sunglasses, available from December, in Belstaff stores, online and at selected retailers

£215/ €235/ $280/ ¥35,000 

View the live test run in Newquay from 12.30pm GMT on the Belstaff homepage

or via the BLOODHOUND website

@Belstaff  #BLOODHOUNDisGo #Newquay2017


Belstaff is a modern British heritage brand steeped in the spirit of adventure, protecting independent spirits
to venture free. In Belstaff, the fearless explorer and the stylish alike will discover clothing for a contemporary lifestyle influenced by Belstaff’s rich 94 year history, yet firmly rooted in the present and forever forward-looking.

Belstaff is headquartered in London and showrooms reside there and in New York, Milan and Munich. Belstaff is currently sold through its flagship on New Bond Street, and seventeen stores in Europe, the United States and Asia, through select wholesale distribution worldwide and on


The world land speed record of 763mph (1228km/h) is held by Thrust SSC, a UK team led by BLOODHOUND’s Project Director Richard Noble and driven by Andy Green.

The BLOODHOUND team scoured the globe to find the perfect desert to run the car on. It needed to be at least 12 miles (19km) long, 2 miles (3km) wide and perfectly flat. The Hakskeen Pan, Northern Cape, South Africa was selected.

At full speed, BLOODHOUND SSC will cover a mile (1.6km) in 3.6 seconds – that’s 4.5 football pitches laid end to end per second.

BLOODHOUND has three power plants: a Rolls-Royce EJ200 jet from a Eurofighter Typhoon; a cluster of Nammo hybrid rockets; and a 550bhp Supercharged Jaguar V8 engine that drives the rocket oxidizer pump. Between them they generate 135,000 thrust horsepower, equivalent to 180 Formula 1® cars.

Over 280 global companies, 200 of them SMEs, are involved in the Project, which has become a showcase for science and engineering capability.

8,000 schools have engaged in the BLOODHOUND BLAST Channel to access free education resources.

The educational outreach programme also runs in South Africa, with more than 1,278 schools already participating and 83 BLOODHOUND Ambassadors signed up to help use the project to inspire young people about studying maths and science.

The programme reaches out to schools across the country, but particularly in the Northern Cape Province, home to the track where BLOODHOUND SSC will run.

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