Belstaff is pleased to launch the first unisex Kids collection under Creative Director, Delphine Ninous. The collection, made up of outwear and jersey, is launching globally from today as a ‘Back to School’ offering.
The collection sees the introduction of new outerwear styles and jersey for ages 6-12. A hand painted motorbike print, the Belstaff Phoenix and new logo design features throughout the collection.
The collection launches the updated wax cotton Junior Roadmaster. The now iconic four-pocket Roadmaster jacket has been a best selling style at Belstaff since its launch in the 80’s. Designed as an extension of the Trialmaster jacket from the 40’s, the original design catered for the bikers taking part in the now infamous Scottish Six Day Trials. The style has been developed for Kids with a drawstring waist but retains the classic Belstaff check lining, brass hardware and articulated shoulders and elbow details.
The Tourmaster is another 6ox waxed cotton jacket offering, with two front pockets and hood design. Both wax jackets offer wind and rain resistance making them great all year round jackets. Both styles are available in Dark Navy, Racing Red, Bright Mustard, a new colourway for Kids, and Black.
The Holland Jacket is a lightweight technical quilt, perfect for the colder weather, with a water repellent Teflon finish. The lightweight jacket has a hood for extra warmth and protection from the elements. Available in Dark Navy and Racing Red.
The Jersey collection includes the Kingley hoodie, Riley sweatshirt, Reeves t-shirt and Hanway t-shirt all with differing hand painted, coloured prints. Available in Blue and Grey Mélange with contrasting collars and trims and warm fleece linings. All materials are child friendly and easy to care for.
Delphine Ninous, Creative Director says of the launch; ‘It was great fun working on this first Kids collection. Being a first time mother I know the importance of having practical but fun clothing for Kids and considered this throughout the design. We are pleased to showcase the first collection with more to follow in 2018.’
The collection will be available globally in Belstaff stores and online, and from flannels.com as the exclusive launch partner. Additional stockists will be available from November.
Prices from £35/ €40/ $50 for t-shirts up to £325/ €350/ $425 for the Roadmaster
Shop the collection:
Belstaff is a modern British heritage brand steeped in the spirit of adventure, protecting independent spirits
to venture free. In Belstaff, the fearless explorer and the stylish alike will discover clothing for a contemporary lifestyle influenced by Belstaff’s rich 94 year history, yet firmly rooted in the present and forever forward-looking.
Belstaff is headquartered in London and showrooms reside there and in New York, Milan and Munich. Belstaff is currently sold through its flagship on New Bond Street, and seventeen stores in Europe, the United States and Asia, through select wholesale distribution worldwide and on www.belstaff.com