Belstaff Royal Enfield Supporting The Elephant Family

Belstaff is pleased to share imagery from the ‘Dawn Raid' across London featuring the brands customised Royal Enfield bike. The bike inspired by our rich Archives, is to take part in the Concours d’éléphant, in support of the Elephant Family.

Labelled ‘from India with love’ Elephant Family’s eclectic new fundraising campaign is set to throw a kaleidoscope of colour across the city this summer, while driving home a strong conservation message for the protection of Asia’s endangered elephants.

A customised fleet of 12 Ambassador cars, 8 Royal Enfield motorbikes, 2 tuk tuks and a Gujarati Chagda will make up the ‘Concours d’éléphant’, a cavalcade of designer inspired, quintessentially Indian vehicles with a parade across London this morning.

To support this great cause Belstaff customised this iconic Royal Enfield, to be auctioned at the charity fundraiser at the end of June. The hand waxed seat, iconic Phoenix logo and racing stripe design ensures this is a one of a kind bike.

Ahead of the auction riders took to the streets in Belstaff Pure Motorcycle for the ‘Dawn Raid’ to showcase the fleet of bikes.

Belstaff Pure Motorcycle collection was worn by: 
Simon De Burton (Brooklands)
Tommy Perkins (Classic Tourist Trophy)
Jeremy Taylor (Brooklands)
Tommy Clarke (Brooklands)
Hugh Francis Anderson (Classic Tourist Trophy)
Oli Wheeler (Classic Tourist Trophy)
Tina Hobley (Classic Tourist Trophy)
Riding the Belstaff Royal Enfield was Michael Mann wearing the Imperial Jacket.
Additional information on the Elephant Family and the auction can be found at:  
Belstaff Pure Motorcycle is available from Belstaff global stores, online and with selected Dealerships across the globe.



For close to a century Belstaff has been making clothes for men and women who want a bit more from life, to push the limits.

With heritage of technical innovation rooted in the north of England, the company started life by kitting out some of the most daring people the world has seen. Our iconic jackets had the back of everyone from aviator Amy Johnson to adventurer TE Lawrence and revolutionary Che Guevara. We still make those jackets today - and we still kit out some of the world's most questing individuals - but we are much more besides.

Technically excellent, beautifully crafter British design and know-how - this is at the heart of what we do. Our clothes and accessories are beyond fashion but always in style, innately cool, appealing to men and women who are used to going the extra mile and living life on their own terms. Our clothes range from robust, high performance wear for the most exacting of conditions to perfectly judged pieces for more everyday adventures.

Whether around the town, trekking across the world or flying off for a long weekend, Belstaff has the clothes, the boots and the bags to take you there.

Rigorously designed, effortlessly good-looking and built for life: Belstaff is for people who don't think getting dressed is the most important thing they'll do that day.


Elephant Family is an international NGO dedicated to protecting the Asian elephant from extinction in the wild. In the last fifty years their population has roughly halved and 90% of their habitat has disappeared. Poaching, a growing skin trade, and demand for wild-caught babies for tourism remain a constant threat along with deadly and escalating conflict between people and elephants for living space and food. Elephant Family funds pioneering projects across Asia to reconnect forest fragments, prevent conflict and fight wildlife crime. Since 2002 Elephant Family has funded over 160 conservation projects and raised over £15m through public art events for this iconic yet endagered animal.

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