London, Tuesday 24th August – In celebration of Royal Enfield’s 120th Anniversary year, Belstaff and Royal Enfield have come together in a unique celebration of British craft and motorcycling culture. The inspiration behind the collaboration is a shared legacy of both pure motorcycling and timeless design.
The hero pieces of the collection are the two limited edition Royal Enfield x Belstaff waxed jackets, styled on the iconic waxed cotton Trialmaster jacket and the Brooklands armoured motorcycle jacket. Every jacket is styled with a special commemorative “Royal Enfield 120-year Anniversary” patch on the right-hand sleeve and an additional “Limited Edition” riveted metal plaque on the inside zip. With a run of only 500 jackets each in Belstaff’s ‘Classic Black’ colourway, each piece is truly a collector’s item. The jackets are supported by a range of heritage-inspired t-shirts, zip-up sweatshirts, caps and enamel mugs, offering stylish solutions on and off the bike.
Spanning a combined history of close to 22 decades, both Royal Enfield and Belstaff have been developing products which have been synonymous with adventure, craftsmanship, functionality, and style, which can be passed from one generation to the next. This special collaboration marks another chapter in both brands’ commitment to building a culture around the joys of riding pure and of fostering community.
Whether it was Royal Enfield providing the machines to facilitate great journeys, or Belstaff outfitting the individuals that sought to push the boundaries - since 1901 and 1924 respectfully, embracing the spirit of exploration has always been intrinsic to the ethos of both brands.
Says Arun Gopal, Royal Enfield’s Head of Business Markets EMEA, “As part of our 120th anniversary celebrations, we’re delighted to present this collaboration with such an iconic British brand as Belstaff and to commemorate this special brand milestone in such a unique way.”
“As the world’s oldest motorcycle brand in continuous production, starting from humble beginnings at our historic Redditch factory in 1901, we’re incredibly proud of our rich heritage and our ethos towards making authentic products that stand the test of time. And if there’s another British brand that honours legacy in a similar vein, it’s certainly Belstaff. Collaboration is a big part of the way in which we work at Royal Enfield, so we feel very proud and excited by this particular partnership and being able to write a new chapter to the brand’s history.”
In homage to the collaboration of two iconic heritage bands, the in-house Royal Enfield Custom Team have developed two custom Royal Enfield Continental GT 650 motorcycles - boasting one-of-a-kind liveries and featuring unique design elements incorporating Belstaff’s legendary British Millerain waxed canvas and antique brass hardware. These beautiful custom bikes will be showcased around Europe in some of Belstaff’s flagship stores and concessions.
Individual product information:
The Trialmaster Jacket - the definitive waxed cotton jacket since 1948, the Trialmaster was originally designed to cope with the gruelling conditions of the Scottish Six Days Trial. Built to last from waxed cotton, it features a legacy slanted map pocket, Antique brass zip and hardware, Corduroy linings at the collar, cuffs and hem, and adjustable belt so you can perfect the fit
Brooklands armoured riding jacket - this shorter length waxed cotton motorcycle jacket is packed with useful rider-specific CE certified features - including D30 armour at shoulders and elbows, quilted patches on shoulders and elbows, an inside pocket for back protector, and waterproof membrane. The classic Belstaff design is complete with a unique olive lining, detachable quilted lining, two patch pockets on the chest and zipped lower pockets
Zip-through Sweatshirt - combining track top convenience, sweatshirt comfort and no hood to get in the way. Cut from Belstaff’s soft, cotton loopback jersey, with two side pockets and chest pocket. Available in Black,Olive or Grey
120 Year Anniversary T-Shirt - this soft cotton t-shirt celebrates Royal Enfield’s long motorcycle history with the Belstaff Phoenix logo on the chest, and the 120 years logo on the reverse, for a celebratory twist on this comfortable classic. Available in White or Olive
Joint Logo T-Shirt - This soft cotton t-shirt is a wardrobe staple, with the two brands joining forces on the front celebrating the collaboration. Available in Black or Grey
Heritage T-Shirt - Diving into the archives, this soft cotton t-shirt shows the Made Like A Gun design on the front, calling out Royal Enfields roots in Redditch, England. Available in Black or White
Logos Caps - The Box Logo Baseball Cap takes sportswear heritage and turns it into a stylish, wear-anywhere accessory. A classic, six-panel strapback design, it features the combined logos while the washed cotton twill construction, in stone, makes this a go-anywhere heavy-hitter. Available in Black or Khaki
Logos Mug - A classic enamel Tea & Coffee Mug with the two brands. Lightweight and incredibly hard-wearing thanks to the steel construction, the white mug with black edging is filled to the brim with retro charm.
The collection launches today and will be available from Royal Enfield dealerships and selected stockists of the Belstaff Motorcycle collection from mid September. For more information please visit:
https://www.royalenfield.com/uk/en/apparel/belstaff/
ABOUT ROYAL ENFIELD
Royal Enfield’s premium line-up includes the all-new Meteor 350 cruiser, Interceptor 650 and Continental GT 650 twins, the Himalayan adventure tourer, and the iconic Bullet and Classic singles. A passionate community of riders are brought together with a diverse and engaging programme of annual events at a local, regional and international level. Most notable are Rider Mania, an annual gathering of thousands of Royal Enfield enthusiasts in Goa and Himalayan Odyssey, a yearly pilgrimage over some of the toughest terrain and highest mountain passes.
A division of Eicher Motors Limited, Royal Enfield continues to strengthen its position as the global leader within the mid-sized motorcycle market. The company’s two state-of-the-art production facilities, located at Oragadam and Vallam Vadagal, near Chennai are central components behind the brand’s sustained growth. Additionally, Royal Enfield’s recent investment in two world-class technical centres, in Bruntingthorpe, UK, and Chennai, India, have ensured that the brand is set for greater expansion and product development for many decades to come.
ABOUT BELSTAFF
Belstaff is the essential outfitter for the modern adventurer. With a heritage of technical innovation rooted in the north of England, the company started life by kitting out some of the most daring people the world has seen. Belstaff still makes the jackets they wore today, and still fits-out questing individuals in an array of products that combine respect for the past with a hunger for future opportunities. Technically excellent, beautifully crafted British design and know-how lies at the heart of Belstaff, and pieces range from robust, high-performance wear to perfectly judged items for more everyday adventures. Rigorously designed, effortlessly good-looking, Belstaff is simply built for contemporary life.
